1. Roland Barthes (Semiotics) 2. David Gauntlett (Identity) 3. Stuart Hall (Representation Theory) 4. Paul Gilroy (Postcolonialism) 5. Judith Butler (Gender Performativity) 6. Richard Dyer (Star Theory) 7. Blumler and Katz (Uses and Gratifications) 8. Henry Jenkins (Fandom and Participatory Culture) 9. Albert Bandura (Social Learning Theory) 10. The Hypodermic Needle Theory